Moxi3
PREMIER FITNESS STUDIO
Client Overview:
Moxi3 is a boutique fitness studio located in a vibrant urban setting. They offer a variety of fitness classes, including yoga, HIIT, spinning, and strength training. Moxi3 is known for its commitment to inclusivity, wellness, and community building.
1. Discovery Phase:
We conducted an in-depth analysis of Moxi3's brand identity, values, and target audience.
We collaborated closely with Moxi3's team to understand their vision, goals, and unique selling points.
2. Content Strategy:
Developed a content strategy that emphasized Moxi3's commitment to inclusivity, wellness, and community.
Created a content calendar outlining the types of content to be produced, including photoshoots, videos, and graphics.
Challenge:
Moxi3 approached our creative agency to revamp their digital presence and engage with their audience more effectively. They wanted to create compelling photo, video, and graphic design content that reflected their brand's values and encouraged a sense of community among their members.
Process
3. Photoshoots:
Organized multiple photoshoots capturing Moxi3's instructors leading classes, community events, and member success stories.
Ensured diversity and inclusivity in all photo content to reflect Moxi3's values.
4. Video Production:
Produced high-quality promotional videos showcasing Moxi3's classes, facilities, and vibrant community.
Filmed instructor interviews to highlight their expertise and connection with members.
5. Graphic Design:
Designed visually appealing graphics for social media, newsletters, and the website, including class schedules, event posters, and inspirational quotes.
Maintained a consistent visual identity to reinforce brand recognition.
